We sat down with Lee to learn more about his role at the company and what these values mean to him: 🌟 Employee Spotlight: Meet Lee, Our Employee of the Quarter! 🌟Ĭongratulations to Lee, our Employee of the Quarter! We're so proud of how he upholds our company's core values of #integrity, #community, #teamwork, #happiness, #innovative, and #safety. Did you know the court jester position was one of the most privileged in court in the Middle Ages? Or is this just something every clown tells themself.) I am available for press interviews to talk about all of them, but I’m really more the fun guy - I even come with my own red squeezy nose. So we hope to make fun a defining part of the Yolk Brands’ culture.īut it’s only one of four pillars we’ve introduced this year. I see no reason that can’t combine with offering amazing, high-quality work, whether you’re in an office or a restaurant. (Gosh that’s going to be a killer line on Bumble, BRB.) No, first and foremost we want to make Yolk Brands a fun place to work - if you know me you’ll know I’m pretty laid back and don’t things too seriously. So why UFO? Because I’m out of this world. And everyone knows there’s no one better than me for having serious discussions. While it is, of course, all about fun, the UFO position has been created to help us have serious public discussion about company culture. It officially makes me the most senior clown in F&B. “Why are you not having fun? I specifically requested it!”Įveryone knows that the best fun is mandated fun, which is why I’m chuffed to have been appointed Yolk Brands’ (and probably the world's) first Ultimate Fun Officer. DM me if you wanna nerd out on this stuff or if you love the taste of a great bourbon 🥃. I'd love to show you the whole case study. Let's celebrate work-life harmony and doing things our way. This journey taught me a valuable lesson: Our personal stories and professional paths are often more intertwined than we realize.īy embracing this connection, we unlock the potential for groundbreaking achievements and genuine fulfillment.į*ck work-life balance. The outcome? A 2.45X increase in conversion rate and a 7X surge in site traffic, proving that when personal passion aligns with professional expertise, the results can be extraordinary. It was more than a project it was a personal journey coming full circle.Įmbracing this challenge, we melded the brand's storied history with innovative digital strategies, resulting in a remarkable transformation. I was filled with excitement.įast forward to 2023, and our team at DS faced the exhilarating challenge of digitally transforming Four Roses, a brand rich in a 135-year legacy.

Little did I know this personal preference would align with my professional journey 20 years later.įlash forward to the day we won the Four Roses project. I was always different than everyone else, but it wasn't until recently that I actually owned it and leaned into being 'Pete the Geek'. No matter how much Covid-boredom you feel, this still is NOT worth it.From a casual bourbon drinker at 22 to transforming a century-old brand: My personal journey with Four Roses.Īs a young professional, I found myself in a New York City bar, sipping on a Four Roses bourbon while everyone else was drinking shots and shitty beer. I can't believe I got suckered in to this. As my teenage daughter commented, 'It looks like they bought out a Home Depot display area and charged us to look at it. They basically filled a parking lot with a bunch of stand up light items, put sandbags on them (clearly visible), and then tell you to pipe in your own music, pay $45 (after taxes and fees on weekends) and drive around.

of 2020, I suggest you walk to the side of the parking garage and gaze down (for free) on the so-called 'Festival of Lights', because I assure you that driving through is a GIANT waste of money. In fact, I would recommend anyone visiting Atlanta come to AS to eat, drink, and shop- it's a cute and fun little area. This rating is specifically about the 'Festival of Lights', not about Atlantic Station as a whole, but there is no place to separate the two on Trip Advisor.

Forever 21 atlantic station